Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://thespinerace.myshopify.com/ (the “Site”).

Personal information we collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information”.

We collect Device Information using the following technologies:

Cookies are data files placed on your device that often include a unique anonymous identifier. For more information about cookies, and how to disable them, visit http://www.allaboutcookies.org.
Log files track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
Web beacons, tags, and pixels are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.

How we use your personal information

We use the Order Information that we collect to fulfill any orders placed through the Site (including processing your payment information, arranging shipping, and providing invoices and/or order confirmations). Additionally, we use this Order Information to:

Communicate with you
Screen orders for potential risk or fraud
Provide you with information or advertising relating to our products or services, when this aligns with your preferences

We use the Device Information we collect to help us screen for potential risk and fraud (particularly your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how customers browse and interact with the Site and to assess the effectiveness of our marketing campaigns).

Sharing your personal information

We share your Personal Information with third parties to help us use it as described above. For example:

We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy
We use Google Analytics to understand how customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/
You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena or lawful request for information, or to otherwise protect our rights.

Behavioural advertising

As described above, we use your Personal Information to provide targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, visit:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of targeted advertising via:

You can also opt out of some services by visiting the Digital Advertising Alliance opt-out portal:
http://optout.aboutads.info/

Do Not Track

Please note that we do not alter our Site’s data-collection practices when we see a Do Not Track signal from your browser.

Your rights

If you are a European resident, you have the right to access the personal information we hold about you and to ask that it be corrected, updated, or deleted. To exercise this right, please contact us using the details below.

If you are a European resident, we note that we process your information in order to fulfil contracts we might have with you (for example, if you make an order through the Site), or to pursue our legitimate business interests listed above. Please also note that your information will be transferred outside of Europe, including to Canada and the United States.